To avoid any such shortcoming, a company needs to develop an effective customer relations strategy with the help of a contact management program like ACT!. Informative online ACT! training sessions instruct key members of staff on how to launch a social media campaign to reach out to customers and gauge their temperament. In a crisis event, the company can then come up with a more structured message that can restore the public’s confidence.
http://www.stewarttechnologies.com/blog/industry-news/act-contact-management-training-enables-successful-customer-relations.php
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