One of the biggest benefits this offers is the instant information you’ll have access to. For example, if a client suddenly appears in your office for a walk-in meeting, you’ll have all the essential information with a few keystrokes here and a few mouse clicks there.
This record will allow you to provide better customer care. Think again of the impromptu visit by one of your customers. You’ll leave a better impression if you remember the last transaction they made with you, which can help increase the likelihood that they’ll be a returning customer.
http://www.stewarttechnologies.com/blog/industry-news/benefits-of-using-act-contact-management-software-for-your-business.php
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