Monday, March 9, 2015
The email marketing success in the U.S. can partly be attributed to marketers' collective mastery of A/B testing. This methodology involves creating two versions of a certain medium and sending out the version that attracts more traffic. It also experiments with pairings of elements like subject lines, email content, and send dates/times. Regardless of what you hear about the supposed ""death"" of this old strategy, keep in mind that customers can't get a social media account without an email address. On top of that, people open their email when it comes to confirmation of transactions and the like. Email, in other words, remains a relevant medium.
Saturday, March 7, 2015
Peachtree complete accounting software, currently known as Sage 50, is an accounting program designed for business application and personal use. Since its development in 1978, this program has steadily progressed into one of the most comprehensive software products for business accounting purposes. The program offers a variety of features to help simplify bookkeeping, accounting, and payroll tasks. Customers and Revenues The ability to create and easily access your customer records whenever you need them is certainly worth having. By using Peachtree, you will be able to track payments and easily prepare sales receipts and invoices for faster documentation. You can also create a record of orders and quotes based on your sales and make a price list for you and your clients' benefit.
Thursday, March 5, 2015
Mainstream support for Windows 7 ended in mid-January, while Windows 10 is slated for release later this year. One can only speculate if and when subsequent versions, i.e. Windows 11 or 12, will be launched in the foreseeable future. Indeed, existing software products evolve pretty quickly, incorporating brand-new features with varying degrees of usefulness for every user. Yet have you considered whether your business PCs are ready to handle continuing software upgrades? Before you know it, computers that have served you so well this year may soon be obsolete and in need of replacement.
Wednesday, March 4, 2015
Denver-based real estate firm, Trelora, recently launched a database that gives people access to information about home prices as well as broker commissions. In other words, homebuyers would now have some idea about how much a broker will get for the sale of a particular listing. It's a daring move that has somewhat shaken the local real estate market. Even its CEO and founder, Joshua Hunt, admitted they were ""going to light a bomb"" by making this once-confidential detail public.
Monday, December 29, 2014
Customer service representatives play a crucial role in the strong bond between businesses and their clients. They are the middle men, so to speak, who break communication barriers, working to maintain and improve sales. It’s imperative that they are well-versed in all things related to the company, from its products and services to the location of its headquarters and details of its current programs, in order to respond to the needs of the customers adequately. Unfortunately, a lot of companies are struggling to improve their customer relationship management (CRM) systems despite having amply trained customer service representatives. Comcast, the nation’s largest cable provider, is one good example of a company suffering from the effects of poor CRM. Its most recent crisis is documented in an eight-minute customer service pain call, which was widely circulated in the Internet and heard by millions of people, many of whom are both current and potential customers.
Saturday, December 27, 2014
A well-managed cash flow is vital to the survival of a business. It serves as a gauge for the business’s performance within a given period. Business owners who want to know how much cash they have on hand to make essential analysis and projections can simply look into their cash flow records. It allows them to pay creditors and employees right on time; it also allows them to make informed decisions concerning savings and expenditures. With accounting systems for small and medium sized businesses (SMB) becoming more and more complex, however, technology is necessary. Thanks to financial computing tools like the Peachtree Complete Accounting software (now called Sage 50 Complete Accounting), SMBs can now produce and rely on accurate cash flow presentations. Several key features extremely crucial to business accounting have been identified.
Thursday, December 25, 2014
In a study conducted by the Business Continuity Institute, results showed 73% of business continuity managers are afraid of how cybercrimes would impact business. The same managers also expressed concern over the Internet as an access point for cyber-attacks and how it should be monitored closely to protect businesses of all sizes. While there is merit to those concerns, especially after cyber-attacks on the White House and many of the largest banks on Wall Street, business owners should be more concerned about how cybercrimes affect their employees because this effect on victimized employees, in turn, ultimately impacts their business. In particular, business owners should pay more attention to identity theft.